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ADVERTISEMENT GUIDELINES IN RERA


Are there any restrictions on ADVERTISEMENTS or promotions UNDER RERA ?

Yes, there are specific restrictions on advertisements and promotions under the Real Estate (Regulation and Development) Act (RERA). The aim of these restrictions is to ensure transparency and protect the interests of homebuyers. Here are some key points regarding the restrictions on advertisements and promotions under RERA:

1.    Advertisements only for Registered Projects: Developers can advertise and promote only those real estate projects that are registered with the respective state's RERA authority. It is mandatory for developers to obtain registration before advertising, marketing, or selling any units in the project.

2.    Display of RERA Registration Details: All advertisements and promotional materials related to the registered project must clearly display the RERA registration number obtained from the regulatory authority. This helps buyers verify the authenticity of the project and protects them from misleading or fraudulent practices.

3.    Accurate and Verified Information: Advertisements and promotions should provide accurate, complete, and verified information about the project. Any claims or representations made in the advertisements must be substantiated with proper evidence and documentation.

4.    No Misleading or False Information: Developers are prohibited from providing misleading or false information in their advertisements or promotions. They should not make any false claims about the project's amenities, facilities, specifications, or approvals.

5.    Approval and Permissions: Advertisements and promotions should not give the impression that the project has obtained all necessary approvals, clearances, or permissions if they are still pending. Developers must accurately disclose the status of approvals and permissions in their advertisements.

6.    No Unfair Trade Practices: RERA prohibits unfair trade practices, including false representation, misleading advertisements, and any other practices that may harm the interests of homebuyers. Developers are required to comply with fair practices while advertising and promoting their projects.

7.    Penalties for Non-Compliance: Non-compliance with the advertising and promotion guidelines under RERA can lead to penalties and fines imposed by the regulatory authority. The penalties may vary between different states' RERA regulations.

It is essential for developers to adhere to these advertising and promotion restrictions to ensure compliance with RERA regulations. Buyers should also be vigilant and verify the RERA registration details and other project information before making any investment decisions

ADV LEENA KAULGEKAR

 

 

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